Background
Victoria Probert is an award-winning Creative Director with experience in copywriting, creative strategy, and brand voice. As a creative partner to both internal and external stakeholders, Victoria’s work delivers clear, purpose-driven business results.
Currently, she is a freelance Executive Creative Director and consultant, sharing her expertise with clients both big and small. Victoria has worked on Carrot Fertility's brand manifesto video and sales demo optimizations, Peloton’s holiday campaigns and 2023 rebrand, Victoria’s Secret’s rebrand, Dove's Project #ShowUs, profiles of The New Yorker’s most iconic work, a branded documentary film on Apple+ directed by Ron and Bryce Dallas Howard, and more. Victoria has received accolades from international award shows such as Cannes, D&AD, The Effies, The One Show, and The Jay Chiat Awards.