CLIENT

Bliss Skincare

AGENCY

Condé Nast, CNX

TAGLINE

Clear your skin, feel your bliss

CAMPAIGN

Digital / OLV / Social / OOH

For the launch of their new product line, Clear Genius, Bliss skincare reached out to CNX, the agency of Condé Nast, to pitch for the business and CNX won. We came up with a weird idea—what if we created faceless skincare videos? So we set out to produce a completely faceless campaign featuring soothing, oddly satisfying visual metaphors for each unique product. Crafted by the artists at Serial Cut, the ingredient benefits were subtly highlighted through digital ads, online videos, social media animations, billboards, and wild postings. This thoughtful approach resonated with the sensitivities of the moment, offering a sense of tranquility during global turmoil, while still promoting the product.

The strategy paid off. Upon arrival in major retailers including Walgreens and Ulta, coupled with the release of the campaign Bliss “Clear Genius” became the #2 bestselling skincare line in Walmart and Target.

Not bad for a new challenger product launch.

CONDÉ NAST TEAM

Executive Creative Director: Xavier Teo
Creative Director: Mindy Benner
Art Directors: Brittany Smith + AJ Halbrook
Senior Copywriter: Victoria Probert
Audio Producer: Chris Arbisi
CGI Animation: Serial Cut