KERRYGOLD USA
“Made for this moment”—Recipes are passed down from generation to generation. These simple cards and lists, written in a loved one's handwriting, are rich with stories. For the 2017 holiday season, we chose to focus on the stories behind the recipes by bringing real families’ beloved traditions to life. This work resulted in a 90% view rate.
BBDO Team
Executive Creative Director: Susan Treacy
Creative Director: Zac Rybacki
Art Director: Deni Ambrose
Copywriter: Victoria Probert
Tastemade + Celebrity Chef Partnerships
To best support our holiday campaign, we collaborated with our favorite celebrity chefs, Clodagh Mckenna and Megan Mitchell, as well as Tastemade. The partnerships worked to bring some of the best seasonal recipes to life, and showcase the fun that's baked into each dish.