Ziploc “Use as Imagined”

In 2015 and 2016, Ziploc established itself as one of the leading brands on social media after Facebook content received over 1.7 billion engagements (likes/comments/shares).
The goal for the brand’s 2017 campaign was simple:
Help people learn how to use Ziploc products outside of the kitchen.
Thus, “Use as imagined” was born. With the launch of the campaign, Ziploc was able to solidify its online presence, increasing engagement even further—to over 177% from the previous year.

Sound Songs

In partnership with Pandora, we created the first ever audio-representation of "Use as imagined" for both U.S. Hispanic and general markets. By imagining all the sounds that could be made with Ziploc brand products, "Sound Songs" came to life. In a Ziploc jam session hosted at Pandora studios in Oakland, CA, we converted the "instrument'" sounds into track files that were edited together for radio and online videos, maximizing the client budget and overdelivering creative assets.

Full Canvas Mobile Ads

Digital + Social

As the lead digital writer for Ziploc's, "Use as imagined" campaign, I worked with the design team and web developers to concept and produce all social content, long-form articles, & web copy, including a complete social toolkit and branded style guide.

Contextual Banner Campaign

To celebrate all the different ways people use Ziploc bags, we partnered with an external media team to create contextual banner ads that directly related to the websites they lived on.